Use case
Beauty & wellness
Social posts and short videos for clinics and slimfit brands—on voice, always on.
The problem
Beauty and wellness feeds go quiet when every treatment shoot needs new captions, hooks, and video scripts from scratch.
How Basis helps
Stand up a wellness Operator with brand voice and approved treatment language. Brief the shoot, offer, or seasonal push. Get IG, RedNote, WeChat Moments, Reels/TikTok/Douyin hooks, on-screen text, and short video scripts that stay clinical-warm—ready to post with the footage.
How it works
A typical workflow from brief to shippable draft.
- 01
Lock clinic voice
Tone, services you can talk about, avoid lists for medical claims, and must-use treatment names.
- 02
Brief the content
Footage theme, package, audience, and platforms—IG feed, Stories, Reels, RedNote, WeChat, Facebook, TikTok, or Douyin.
- 03
Ship posts and video packs
Captions, hooks, on-screen text, and short scripts matched to the assets you already shot.
What you get
- Feed captions and Stories copy
- Reels / TikTok hooks and on-screen text
- Short video scripts and VO lines
- Bilingual caption sets on request
Example brief
“Inspired by BIOSLIM in Hong Kong (slimming herbal tea). New lemon / rose flavour launch for IG + Reels + Watsons promo. Need: 10 feed captions, 8 Reels hooks, on-screen text lines, and a 20-second VO script. Tone: approachable, premium wellness. No medical guarantees or weight-loss promises. Bilingual EN/ZH.”
Paste a brief like this into a Basis Operator, brand voice and avoid lists apply automatically.
Outcomes
Faster social turnaround
Shoot once; captions and video lines ship the same day.
Feed stays alive
Treatment content keeps posting without a full rewrite every week.
Consistent clinic voice
Posts and videos sound like one brand, not three freelancers.
Claim-safe by default
Avoid lists travel with every caption and script.