Use case
Campaigns
AI campaign generator: connect accounts, brief once, then ship coordinated ads, email, social, and landing copy across the launch.
The problem
Launches fragment: product, performance, and markets invent three stories, and everything is late. Account data sits in siloed dashboards.
How Basis helps
Connect your ad and commerce platforms, then turn a launch brief into a coherent package: angles, messages, offer framing, and first-pass ads, email, social, and landing copy, plus creatives ready to publish and optimize. Same narrative spine. Specialize per channel without breaking the story.
How it works
A typical workflow from brief to shippable draft.
- 01
Connect & ingest the brief
Link ad accounts and analytics, then share product, audience, markets, offer, timeline, proof, and non-negotiables.
- 02
Build the narrative spine
Angles, messages, objections, and CTA ladder before channel drafts.
- 03
Create, publish, optimize
Ads, email, social, landing copy, and creatives that share positioning, then launch and refine from performance in-thread.
What you get
- Campaign narrative and message house
- Offer and CTA framing
- Channel starter kits (ads, email, social, LP)
- Local-market adaptation notes
Example brief
“Regional launch of a new premium skincare line across TW, HK, and SG. Hero claim: barrier repair in 14 days (approved copy only). Channels: retail LP, Meta, LINE/email CRM, KOL talking points. Need master narrative + first drafts per channel. Tone: clinical-warm, never exaggerated.”
Paste a brief like this into a Basis Operator, brand voice and avoid lists apply automatically.
Outcomes
One story, many surfaces
Keep product, brand, and performance aligned from the first draft.
Faster launch velocity
Stop waiting on sequential handoffs for a usable first package.
Cleaner localization
Adapt from a clear master, not from conflicting mid-fi docs.
Easier stakeholder review
Leadership sees the spine once; channels inherit it.