Use case
Social campaigns
AI social media copy for WeChat, RedNote (Xiaohongshu), Douyin, Threads, TikTok, Instagram, LINE, and WhatsApp — then a scroll-stop loop that rewrites IG Reels and Xiaohongshu openers until they clear your bar.
The problem
Same caption everywhere, or hours rewriting for each app’s culture and length. Generic tools skip Greater China entirely.
How Basis helps
Brief goal, platforms, and assets. Get platform-aware captions, hooks, series outlines, and CTAs for WeChat Moments and Official Accounts, WeChat Channels, RedNote notes, Douyin and Kuaishou short video, Weibo, Bilibili, Zhihu, Threads, Instagram, TikTok, LINE, and WhatsApp. For IG Reels and Xiaohongshu, the Operator can score first-3-second hold and rewrite until the opener clears. Keep a through-line across organic and paid.
How it works
A typical workflow from brief to shippable draft.
- 01
Set platforms & goal
Awareness, engagement, traffic, or conversion, plus which apps matter this flight — including Mainland China surfaces, not only Meta and TikTok.
- 02
Draft per surface
Hooks, captions, on-screen text ideas, and hashtag/keyword notes by platform: RedNote search terms, Douyin hooks, WeChat OA length, Threads posts, LINE stickers-and-share.
- 03
Clear the opener
Ask the Operator to loop IG Reels and Xiaohongshu until scroll-stop passes your bar. Failed first frames get rewritten — they do not ship.
- 04
Build a series
Turn one idea into a week of posts or a KOL/KOC brief pack without losing the campaign thread.
What you get
- Platform-specific captions and hooks
- Cleared IG Reels / Xiaohongshu openers with score rationale
- Short-form series outline
- Paid social primary text variants
- KOL / creator talking points
Example brief
“Two-week RedNote + Douyin + WeChat Channels + Threads + IG burst for a beverage launch in Mainland China, Hong Kong, and Singapore. Theme: late-night study fuel. Need: 8 hooks and 8 captions per platform, WeChat OA blurb, 3-part series outline, and KOL/KOC do/don’t. Clear IG Reels and Xiaohongshu openers until they pass the hook-rate bar. Tone: playful, Gen-Z, no health claims.”
Paste a brief like this into a Basis Operator, brand voice and avoid lists apply automatically.
Outcomes
Native-feeling posts
Lengths, pacing, and CTAs that match how each feed works.
Campaign cohesion
A recognizable story across organic, paid, and creator seeding.
Rapid creative iteration
Request 10 more hooks without re-explaining the brand — or auto-loop until the opener clears.
Creator-ready packs
Talking points that protect brand while giving talent room.