Why Basis
Faster. On brand. Built for everyday businesses that need to scale — come back to drafts already waiting, from Asian media realities, not a generic chatbot you have to prompt every time.
Who it's for
Lean teams shipping like a bigger bench. No prompt gymnastics. Drafts you’d actually put in market.
Work that repeats
Monday’s posts. Daily hooks. Set it once — like a teammate who never blanks.
Not another chat window. Infrastructure for the average marketer: brand context, specialist Operators, and drafts you ship.
Typical AI chat
With Basis
Paste brand guidelines into every new chat
Brand settings load once and travel with every Operator
One generic assistant for every channel
Specialist Operators for ads, email, SEO, social, campaigns
Generic channel defaults, localize later
Asia-first briefs: markets, formality, festivals, platforms
Context disappears between sessions
Persistent conversation history per Operator and campaign
Sit in chat and regenerate every Monday
Brief it once. Drafts are waiting on Monday
Post the first Reel opener
Rewrite IG Reels and Xiaohongshu until they clear
Attach a pin and recreate it 1:1
Keep references in Cortex. New work comes out in that look, on brand
Create, review, and ship before the brief goes cold.
WeChat, RedNote, Douyin, Threads, LINE, KakaoTalk, KOLs, and festival calendars — not Instagram-plus-Google as the whole map.
Build in your voice. Adapt for ads, chat, short video, email, and landing pages.
Guidelines live in every Operator, authenticity doesn’t depend on who clicked generate.
Infrastructure for the average marketer. No prompt engineering. Pick a focus, set your voice, brief in plain language.
Threads keep winners and market notes so the next sprint starts smarter.
Monday posts, daily hooks, weekly drafts. The Operator keeps going until you pause it.
How work flows
01
Load brand
Voice · avoid · audience
02
Brief Operator
Channel · goal · market
03
Draft & iterate
Variants in one thread
04
Ship-ready
Review · handoff
Spend time on judgment, not first drafts from scratch.
Brand rules apply automatically. More people can brief without diluting voice.
Brief APAC context up front so variants feel native, not translated.
Score first-3-second hold for IG Reels, Xiaohongshu, LINE, and KakaoTalk, then rewrite until the opener clears.
Add the work you like. Operators write new ads, PDFs, and campaigns from it. Brand colours stay as you set them.
Monday posts, daily hooks, weekly SEO. Come back to drafts, not a blank thread.
Asia-first
Super-apps, chat, live commerce, and local calendars shape how people discover and buy — WeChat, RedNote, Douyin, Threads, LINE, and WhatsApp included. Basis is designed for that reality.
Asia runs on different platforms, formats, and funnels. Basis starts there.
One brief. Native variants. Brand locked across languages — not a US master with the currency swapped.
LINE vs RedNote vs Douyin
Same brief: weekend freeze, dessert drop, four markets.
LINE
Two-line OA broadcast. Tap-to-book. Formality for JP, TW, HK. Sticker-and-share, not a feed caption.
RedNote
Search-led note. Save-worthy steps, ingredients, lifestyle proof. First three seconds have to hold.
Douyin
Mute-first hook in one beat. On-screen text, live-cart CTA. Cold open — not a brand bumper.
Copy by market
Hong Kong is bilingual and dry. Singapore is practical. Japan is restrained. Korea is denser with proof. Operators write the market — they do not translate a HQ deck.
Hong Kong
EN / 繁, dry
Last seating tonight. 今晚最後一輪 — book before we close the sheet.
Singapore
Practical EN
Weekend freeze, no queues. Book by Friday 3pm. Delivery from $40.
Japan
です / ます
数量に限りがあります。ご都合のよいお日にちでご予約ください。
Korea
Proof-dense
오늘 출발 · 리뷰 4.8 · 장바구니 담고 끝
Local calendar
Brief the window and the posture. Operators write gift language for CNY, marketplace packs for 11.11, and the right formality for Hari Raya — not a generic red-sale banner.
CNY
Reunion and gift sets. Skip US-style urgency on 除夕.
11.11 / 12.12
Ads, PDP, and CRM from one spine. Marketplace cadence.
Harbolnas
Indonesia’s 12.12 — not Black Friday with IDR swapped.
Golden Week
Japan travel and gifting. Unhurried, then precise.
Songkran
Thai New Year window. Courtesy and timing, not a splash sale.
Hari Raya
MY / SG / ID. Greeting first, offer second.
Mid-Autumn
Gift cadence for HK, TW, and Greater China.
Diwali
India and diaspora SEA. Light, family, not a coupon blast.
APAC formats
Operators size copy for the surface: WeChat article, RedNote note, Douyin native, LINE OA, WhatsApp catalog, live script, KOL brief.
Tone across languages
Lock avoid lists, claims, and brand posture once. Then shift 繁體 vs 简体, です/ます vs 해요체, Thai particles — without the spine drifting.
Locked once
Tone, claims, avoid list, colours. Every Operator inherits them.
Shifts by market
Formality, script, proof density, CTA heat. Same brand, different mouth.
Walk through with your markets, or start free and load brand settings today.
