Why Basis
Why marketers choose Basis
Faster. On brand. Built for everyday businesses that need to scale — come back to drafts already waiting, from Asian media realities, not a generic chatbot you have to prompt every time.
Who it's for
Built for everyday businesses that need to scale
Lean teams shipping like a bigger bench. No prompt gymnastics. Drafts you’d actually put in market.
Work that repeats
Monday starts with drafts. Not a blank chat.
Monday’s posts. Daily hooks. Set it once — like a teammate who never blanks.
What changes when you switch
Not another chat window. Infrastructure for the average marketer: brand context, specialist Operators, and drafts you ship.
Typical AI chat
With Basis
Paste brand guidelines into every new chat
Brand settings load once and travel with every Operator
One generic assistant for every channel
Specialist Operators for ads, email, SEO, social, campaigns
Generic channel defaults, localize later
Asia-first briefs: markets, formality, festivals, platforms
Context disappears between sessions
Persistent conversation history per Operator and campaign
Sit in chat and regenerate every Monday
Brief it once. Drafts are waiting on Monday
Post the first Reel opener
Rewrite IG Reels and Xiaohongshu until they clear
Attach a pin and recreate it 1:1
Keep references in Cortex. New work comes out in that look, on brand
Seven reasons teams stay
- 01
Faster first-to-final
Create, review, and ship before the brief goes cold.
- 02
Asia’s media reality
WeChat, RedNote, Douyin, Threads, LINE, KakaoTalk, KOLs, and festival calendars — not Instagram-plus-Google as the whole map.
- 03
Local quality at scale
Build in your voice. Adapt for ads, chat, short video, email, and landing pages.
- 04
Brand locked everywhere
Guidelines live in every Operator, authenticity doesn’t depend on who clicked generate.
- 05
Every marketer empowered
Infrastructure for the average marketer. No prompt engineering. Pick a focus, set your voice, brief in plain language.
- 06
History that compounds
Threads keep winners and market notes so the next sprint starts smarter.
- 07
Work that runs without you
Monday posts, daily hooks, weekly drafts. The Operator keeps going until you pause it.
How work flows
From brand to ship-ready draft
- 1
01
Load brand
Voice · avoid · audience
- 2
02
Brief Operator
Channel · goal · market
- 3
03
Draft & iterate
Variants in one thread
- 4
04
Ship-ready
Review · handoff
Speed without the blank page
Spend time on judgment, not first drafts from scratch.
Control without bottlenecking
Brand rules apply automatically. More people can brief without diluting voice.
Markets without afterthought localization
Brief APAC context up front so variants feel native, not translated.
Organic short-form without shipping a guess
Score first-3-second hold for IG Reels, Xiaohongshu, LINE, and KakaoTalk, then rewrite until the opener clears.
References, not a copy machine
Add the work you like. Operators write new ads, PDFs, and campaigns from it. Brand colours stay as you set them.
Repeating work without sitting in chat
Monday posts, daily hooks, weekly SEO. Come back to drafts, not a blank thread.
Asia-first
Media works differently here
Super-apps, chat, live commerce, and local calendars shape how people discover and buy — WeChat, RedNote, Douyin, Threads, LINE, and WhatsApp included. Basis is designed for that reality.
Asia runs on different platforms, formats, and funnels. Basis starts there.
Native copy for APAC channels — one brand system, every market.
- RedNote (Xiaohongshu)
- Douyin
- Threads
- LINE
- KakaoTalk
- TikTok
- Bilibili
- Kuaishou
- Zalo
- On-voice drafts for WeChat, RedNote, Douyin, LINE, and WhatsApp.
- Brand that holds across markets — without a rewrite pass.
Where people scroll
WeChat, LINE, KakaoTalk, RedNote, Douyin, and TikTok — not only Instagram and Google.
How people buy
Live commerce, KOLs, and in-app shops sit next to ads and email.
Language and calendar
Write for each market. Plan around CNY, 11.11, and local sale windows.
See the difference on your brief
Walk through with your markets, or start free and load brand settings today.