Frequently asked questions

Cortex is where you keep the work you like. Operators use those examples to write new ads and campaigns in that look — they do not copy the file. Brand colours stay as you set them.

A daily idea board timed to your markets and calendar. Send any idea to an Operator to turn it into drafts.

Most AI starts blank every time. Basis Operators already know your brand, channels, and region. You brief in plain language and get copy you can ship.

For IG Reels and Xiaohongshu, Operators write a few openers, score the first three seconds, and rewrite until one works.

An Operator is a specialist — ads, SEO, email, social, or campaigns — that already knows your brand. Brief in plain language. Get a draft you can ship.

Yes. Basis is an Asia-first AI marketing platform. Marketers connect LINE, WhatsApp, KakaoTalk, Meta, Google Ads, and TikTok, then brief Operators in a workspace that keeps brand context locked. Copy is native for WeChat, RedNote, Douyin, Threads, and APAC calendars — not another generic writing chatbot.

Yes. Operators for ads, social, email, landing pages, SEO, product copy, brand, campaigns, PR, and more. Each keeps its own voice and history.

No. Chat is how you work with Operators, not the whole product. Pick a focus, lock brand context, brief in plain language, get drafts you can ship.

Marketing copy across channels, ads, social, email, landing pages, SEO, product, PR, and more. Generation with persistent history. Set the jobs that repeat so drafts are waiting when you come back.

Yes. Every Monday at 9am, daily hooks, weekly SEO — say it in chat like you’d tell a teammate. The Operator shows up on time with drafts. Pause, retune, or delete it in the same thread.

Yes. Give a goal and the Operator keeps going — tools, drafts, jobs that repeat — without you sitting in chat. Come back to review, refine, or ship.

SEO improves organic search visibility. AEO structures content for featured snippets, voice results, and AI answer boxes. GEO makes entities and claims clear enough for generative AI to retrieve and cite your brand. Basis Operators draft for all three across Asia’s discovery surfaces — see /solutions/seo-aeo-geo.

Yes. Operators produce answer-first drafts, citable claims, entity-aware structure, and schema-ready content so your brand is eligible for AI Overviews and generative citations—not only classic blue-link SEO.

Yes. Operators draft native copy for WeChat (Moments, Official Accounts, Channels), RedNote (Xiaohongshu), Douyin, Kuaishou, Weibo, Bilibili, Zhihu, Toutiao, and QQ — plus Threads, LINE, KakaoTalk, WhatsApp, TikTok, Instagram, Zalo, and Naver. Each surface gets its own length, tone, and search habits, not one caption blob.

Yes. Connect LINE, WhatsApp, KakaoTalk, Facebook, Instagram, Meta, Google Ads, TikTok, Shopify, GA4, and more from Settings → Integrations. Your Operator uses linked account data from day one, then helps you audit, create campaigns and creatives, publish, and optimize in chat. They also write for WeChat, RedNote, Douyin, Threads, and the rest of Greater China social even when those apps are not linked yet.

The ones Operators can actually steer: CTR, hook rate, frequency, CPC, CPM, CPA, CAC, ROAS, MER, LTV, conversion rate, AOV, and email CTR. Operators diagnose the leak, act on spend, and draft the next ads, landing copy, or emails from what is already working. See /platform/metrics.

Both, and it acts in between. A weak CTR with a healthy conversion rate becomes new hooks, not another landing rewrite. A fine CPA with a rising CAC becomes a fully loaded cost conversation, then creative aimed at customers who pay back. Stats are the brief, not a weekly PDF.

Yes. Save tone, audience, voice, and avoid rules in Settings. Defaults flow into every Operator so ads, email, social, and landing pages stay aligned.

No. Brand Guidelines are the rules: tone, audience, colours, type. Cortex is the examples — the look and campaign shape Operators work from. The rules do not get rewritten. Attach a file in chat only when you want a straight remake.

Yes. Global Settings set defaults. Operators can tighten tone or avoid lists for a channel or client without rewriting the system.

Across Asia, discovery often runs through WeChat, RedNote (Xiaohongshu), Douyin, LINE, KakaoTalk, WhatsApp, Threads, TikTok, live commerce, and KOLs — with different languages, formality, and calendars. Basis is built for that reality first.

Yes. Brief markets, formality, and festivals. One master narrative, then local hooks and channel variants for each market.

Yes. Brief markets, formality, and language — including Traditional Chinese. Operators draft bilingual subjects, heroes, and captions, then adapt the same narrative for each market instead of translating a US master deck.

Each chat stays with an Operator. Multiple threads per Operator (campaign or client) so context doesn’t collide. Come back and refine without re-explaining.

Everyday businesses that need to scale — growing brands and lean teams that have to ship more without a giant headcount. Plus the marketers around them: performance, content, product, brand, PR, field, and agencies. Basis is infrastructure, not a specialist dashboard. No prompt engineering.

Yes. One Operator per client voice. Histories stay separated, juniors draft, creative directors keep control.

Start with a 1-week free trial (100k tokens), full Operators, brand voice, and workspace. After that, buy prepaid packs (Starter, Growth, or Scale) for ongoing solo or small-team usage; tokens never expire and meter chat, Operator runs, and brand helpers. Team is for orgs that need shared brand pools, workspaces, and onboarding, talk to us. No seats or monthly Pro plan.

Usage is deducted from your prepaid token balance after each chat reply, Operator run step, and brand AI helper call.

No. Purchased packs credit your balance immediately and do not expire. The free trial ends after 7 days (or when the grant is used up).

Yes. We offer AI creative marketing as an agency, plus consultancy for strategy, brand systems, playbooks, and enablement. If you need campaigns, creative, or a team that ships with AI, contact us. Start at /agency or book a call.

Create an account, set brand, create an Operator, brief in chat. Prefer a walkthrough? Book a demo.