Use case
Email & lifecycle
AI email copywriter for lifecycle: subjects, bodies, and sequences from welcome to win-back, on brand across APAC markets.
The problem
Lifecycle stalls when every email is a one-off, subjects feel generic, and localization is an afterthought.
How Basis helps
Brief journey stage, trigger, and goal. Get subjects, preview text, and bodies for single sends or full sequences. Adjust formality by market. Refine one email or regenerate a flow in the same thread.
How it works
A typical workflow from brief to shippable draft.
- 01
Define the journey
Trigger, audience segment, goal (activate, convert, retain), and any offer or proof to include.
- 02
Draft the sequence
Subjects, preview text, and bodies for each step, with timing notes you can hand to CRM.
- 03
Localize & QA in chat
Ask for market variants, shorter mobile cuts, or stricter compliance wording without losing the thread.
What you get
- Subject and preview-text sets
- Email bodies by step
- Sequence map (goal per send)
- Market / language tone variants
Example brief
“Build a 4-email welcome flow for a Hong Kong fintech app. Audience: new signups who haven’t linked a bank account. Goal: activation in 7 days. Tone: reassuring, premium, not salesy. Include one email acknowledging Lunar New Year week with softer CTA.”
Paste a brief like this into a Basis Operator, brand voice and avoid lists apply automatically.
Outcomes
Full journeys, not one-offs
Welcome, nurture, and re-engagement flows drafted as a system.
Subject lines worth testing
Multiple angles quickly, curiosity, proof, offer, urgency, still on voice.
Consistent lifecycle voice
Every send inherits brand settings so the program doesn’t drift.
Faster CRM handoff
Copy arrives structured for build, not buried in a slide deck.