Use case
Personalization
AI personalization copy: segment and account variants that stay on brand, without rewriting the core story.
The problem
Personalization means a full rewrite, so teams ship generic copy instead.
How Basis helps
Start from approved master messaging. Brief segment, industry, or account. Get tailored headlines, emails, ads, and LP modules, voice and claims intact. Keep each segment’s thread for the next update.
How it works
A typical workflow from brief to shippable draft.
- 01
Anchor on master messaging
Paste or reference the approved story, offer, and proof points.
- 02
Layer audience context
Segment, industry, account notes, region, and sensitivity constraints.
- 03
Generate tailored modules
Headlines, openers, proof lines, and CTAs per audience, ready to drop into templates.
What you get
- Segment / persona variant sets
- Account-specific openers and proof lines
- Channel modules (email, ads, LP hero)
- Do/don’t notes per audience
Example brief
“Master message: AI forecasting for retail inventory. Create variants for (1) Japan department-store retailers, (2) SEA D2C apparel brands, (3) a named HK luxury group. Formality high for JP; energetic for SEA D2C. Output: LP hero + email opener + 3 ad hooks each.”
Paste a brief like this into a Basis Operator, brand voice and avoid lists apply automatically.
Outcomes
Real personalization at speed
Relevant detail without a net-new campaign for every list.
Brand guardrails held
Local color stays inside voice and claims policy.
ABM without chaos
Account threads keep research and variants organized.
Testable differences
Clear angles per segment so insights feed the next brief.