Use case
Brand messaging
Brand voice AI for positioning, taglines, and message houses that hold across APAC markets.
The problem
Brand work lives in unused decks, so performance and markets invent competing stories.
How Basis helps
Brief category, audience, proof, and frame. Explore positioning, taglines, and a message house Operators can apply. Pressure-test for formality and market fit before locking into Settings.
How it works
A typical workflow from brief to shippable draft.
- 01
Frame the territory
Category, ambition, audience, proof, and what you will never say.
- 02
Explore routes
Multiple positioning and tagline directions with rationale.
- 03
Lock a usable system
Pillars, do/don’t, and example lines ready to load into brand context.
What you get
- Positioning routes and recommendation
- Tagline / endline options
- Message house / pillars
- Example lines by channel
Example brief
“Regional brand refresh for a SEA digital bank. Audience: mass affluent, 25–45. Need 3 positioning routes, 10 taglines, and a 4-pillar message house. Tone: confident, human, never arrogant. Must work in EN and be adaptable to Bahasa and Thai formality.”
Paste a brief like this into a Basis Operator, brand voice and avoid lists apply automatically.
Outcomes
A story teams can apply
Not just a manifesto, lines that show up in briefs and Operators.
Less brand drift
Performance and local teams inherit the same spine.
Faster creative starts
Campaigns begin from approved territory, not debate.
Asia-ready language
Formality and bilingual needs considered before rollout.