Company
About Basis
Asia-first marketing Operators that write in your voice, built for how teams actually ship across APAC.
Our mission
Help marketers across Asia ship on-brand work faster, without prompt chaos or one-size-fits-all channel assumptions.
Asia-first by design
Super-apps, regional platforms, social commerce, languages, and cultural calendars, then scale globally.
What we build
Specialized Operators, a chat workspace, and brand context that travels with every draft.
Who we serve
Performance, content, product, brand, PR, and field marketers across APAC, plus multi-market agencies.
What we believe
- 01
Execution over novelty
Drafts you can ship, not another playground that forgets brand rules tomorrow.
- 02
Asia is not a localization pass
Channel norms, languages, and calendars belong in the brief from day one.
- 03
Brand is infrastructure
Voice and avoid lists are product features, not slide decks nobody opens.
- 04
Operators beat one mega-prompt
Specialists with history beat a single chat that tries to do everything.
Product + consultancy
A platform you can run yourself, and consultancy for teams that need strategy, brand systems, and AI enablement. Many use both: Operators for daily drafts, consultancy for the operating system.
Where we’re focused
- APAC markets first, then global teams with Asia in the mix
- In-house marketers and agencies who live in briefs and launches
- Brand-safe speed: volume without voice drift
- Practical AI, plain-language briefs, not prompt theater
Asia-first
Built for how media works across Asia
Markets fragment by country, privilege chat and live commerce, and demand cultural precision. Basis is built for that.
Asia runs on different platforms, formats, and funnels. Basis starts there.
Operators and workflows built for APAC channels, then scaled with the same brand system.
- Channel-native drafts for chat, short video, live commerce, and search.
- Brand voice that stays consistent across markets and languages.
- Briefs that start from regional platforms and retail calendars.
Where media lives
Open web, email, and Meta/Google still matter, but more of discovery, chat, payments, and commerce also run inside WeChat, LINE, KakaoTalk, and other super-apps.
Platforms by market
China, Korea, Japan, and SEA each run different dominant apps. Copy has to fit the channel from the first draft.
How demand happens
Live commerce, KOLs/KOCs, and in-app shoppable formats drive more of the funnel than ads and SEO alone.
Language as product
Each market needs native copy for its channels, not an English brief with a translate pass at the end.
Campaign calendars
11.11, CNY retail peaks, and regional sale windows set the planning cycle, not a single global promo calendar.
Talk with us
Product, partnership, or press, we’re easy to reach.