Company
Asia-first marketing Operators that write in your voice. Built for everyday businesses that need to scale — infrastructure for the average marketer, and for how teams actually ship across APAC.
Help marketers across Asia ship on-brand work faster, without prompt chaos or one-size-fits-all channel assumptions.
WeChat, RedNote (Xiaohongshu), Douyin, Threads, LINE, KakaoTalk, WhatsApp, social commerce, languages, and cultural calendars, then scale globally.
Specialized Operators, a chat workspace, jobs that repeat without you in the thread, brand context that travels with every draft, and a scroll-stop loop that rewrites IG Reels and Xiaohongshu until the opener clears.
Everyday businesses that need to scale, and the marketers inside them: performance, content, product, brand, PR, field, and multi-market agencies across APAC.
Drafts you can ship, not another playground that forgets brand rules tomorrow.
Channel norms, languages, and calendars belong in the brief from day one.
Brand, Operators, and the stats that pick the next job are the operating layer a working marketer runs on. You should not need a prompt engineer or a data team to ship.
Specialists with history beat a single chat that tries to do everything.
A platform you can run yourself, plus agency and consultancy when you need AI creative marketing, strategy, or a team that ships with you. Many use both: Operators for daily drafts, agency and consultancy for the work around them.
Asia-first
Markets fragment by country, privilege WeChat, RedNote, Douyin, Threads, chat and live commerce, and demand cultural precision. Basis is built for that.
Asia runs on different platforms, formats, and funnels. Basis starts there.
One brief. Native variants. Brand locked across languages — not a US master with the currency swapped.
LINE vs RedNote vs Douyin
Same brief: weekend freeze, dessert drop, four markets.
LINE
Two-line OA broadcast. Tap-to-book. Formality for JP, TW, HK. Sticker-and-share, not a feed caption.
RedNote
Search-led note. Save-worthy steps, ingredients, lifestyle proof. First three seconds have to hold.
Douyin
Mute-first hook in one beat. On-screen text, live-cart CTA. Cold open — not a brand bumper.
Copy by market
Hong Kong is bilingual and dry. Singapore is practical. Japan is restrained. Korea is denser with proof. Operators write the market — they do not translate a HQ deck.
Hong Kong
EN / 繁, dry
Last seating tonight. 今晚最後一輪 — book before we close the sheet.
Singapore
Practical EN
Weekend freeze, no queues. Book by Friday 3pm. Delivery from $40.
Japan
です / ます
数量に限りがあります。ご都合のよいお日にちでご予約ください。
Korea
Proof-dense
오늘 출발 · 리뷰 4.8 · 장바구니 담고 끝
Local calendar
Brief the window and the posture. Operators write gift language for CNY, marketplace packs for 11.11, and the right formality for Hari Raya — not a generic red-sale banner.
CNY
Reunion and gift sets. Skip US-style urgency on 除夕.
11.11 / 12.12
Ads, PDP, and CRM from one spine. Marketplace cadence.
Harbolnas
Indonesia’s 12.12 — not Black Friday with IDR swapped.
Golden Week
Japan travel and gifting. Unhurried, then precise.
Songkran
Thai New Year window. Courtesy and timing, not a splash sale.
Hari Raya
MY / SG / ID. Greeting first, offer second.
Mid-Autumn
Gift cadence for HK, TW, and Greater China.
Diwali
India and diaspora SEA. Light, family, not a coupon blast.
APAC formats
Operators size copy for the surface: WeChat article, RedNote note, Douyin native, LINE OA, WhatsApp catalog, live script, KOL brief.
Tone across languages
Lock avoid lists, claims, and brand posture once. Then shift 繁體 vs 简体, です/ます vs 해요체, Thai particles — without the spine drifting.
Locked once
Tone, claims, avoid list, colours. Every Operator inherits them.
Shifts by market
Formality, script, proof density, CTA heat. Same brand, different mouth.
Product, partnership, or press, we’re easy to reach.
