Platform · Operators

Marketing Operators that do the job

Specialists for ads, email, social, SEO, and campaigns. Each keeps its focus, voice, and history — and the jobs that repeat keep moving without you in chat.

Basis workspace with marketing Operators and Matrix

Specialists for the work you ship

  • Campaign Operator

    One brief → multi-channel messaging. One narrative across ads, email, social, and landing pages.

  • SEO & content Operator

    Outlines, drafts, and meta, searchable, on brand, market-aware.

  • Performance Operator

    Hooks, headlines, and CTAs for Meta, Google, and regional placements, variants on demand.

  • Lifecycle & social Operators

    Email sequences and social posts that fit the channel, including festival and chat-aware drafts.

How an Operator works

Focus → voice → brief → refine, or set the jobs that repeat. The same loop whether you’re shipping ads or long-form.

  1. 1

    01

    Load brand

    Voice · avoid · audience

  2. 2

    02

    Brief Operator

    Channel · goal · market

  3. 3

    03

    Draft & iterate

    Variants in one thread

  4. 4

    04

    Ship-ready

    Review · handoff

  • 1. Choose a focus

    Pick the channel or job, ad copy, email, SEO, PR, and more.

  • 2. Set the voice

    Inherit brand defaults or override tone, audience, and avoid rules for that specialist.

  • 3. Brief, refine, or set it to repeat

    Brief like a teammate. History stays in the thread. Set a job that repeats and come back to drafts.

Pair Operators with brand context

Operators inherit your Settings, so volume doesn’t mean brand drift. Cortex is the examples they work from — not a remake of the file.