Use case
Restaurants & hospitality
Menus, events, and always-on social for restaurants, bars, and multi-venue groups.
The problem
F&B marketing dies when every weekend promo starts from zero and each venue invents its own voice.
How Basis helps
Brief the venue, occasion, and offer—weekday lunch, seaside brunch, cocktail night, or group booking. Get IG/TikTok captions, Stories frames, event posts, menu blurbs, and reservation CTAs that keep each brand’s personality while sharing a usable system across outlets.
How it works
A typical workflow from brief to shippable draft.
- 01
Set the venue voice
Cuisine, ambience, price tier, must-use dishes, and words that never fit the room.
- 02
Brief the occasion
Weekend brunch, happy hour, private dining, seasonal set, or multi-outlet promo.
- 03
Draft the week’s pack
Captions, Stories, event copy, menu highlights, and booking CTAs—ready to schedule.
What you get
- Weekly social caption packs
- Event and set-menu framing
- Menu highlight blurbs
- Reservation / group-booking CTAs
Example brief
“Multi-venue pack inspired by Spice, PHO Bay, ÓNA, and a tavola. Need this weekend: Spice cocktail night (3 IG posts + Stories), PHO Bay weekday lunch set (menu blurb + captions), ÓNA seaside brunch (hero post + booking CTA), a tavola grill special (2 posts). Tone per venue. EN primary; ZH captions for ÓNA and PHO Bay.”
Paste a brief like this into a Basis Operator, brand voice and avoid lists apply automatically.
Outcomes
Always-on content without burnout
Managers brief once; Operators cover the week’s posts.
Venue personalities stay distinct
A Vietnamese pho house and a Mediterranean seaside grill never share the same tone by accident.
Faster event launches
From chef special to IG + Stories + booking link in one thread.
Guest-ready CTAs
Posts end in reserve, order, or visit—not atmosphere with no ask.