Basis
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Solutions · Role

PR & communications

Faster without losing message control, releases, pitches, and quotes that stay brand-safe.

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The job

What slows this role down

News cycles don’t wait. First drafts are late, off-message, or too hype.

How Basis fits the seat

PR Operators draft releases, pitches, and quotes inside avoid lists and tone. Comms refine with legal, not from a blank page under deadline.

Workflow

How pr & communications work in Basis

A left-to-right loop, brief, produce, refine, matched to this role’s weekly cadence.

  1. Step 01

    Set message guardrails

    Approved claims, sensitive topics, and house tone.

  2. Step 02

    Draft the package

    Release, pitch angles, quotes, and social supporting lines.

  3. Step 03

    Route for review

    Legal and leadership edit substance on a controlled draft.

What you ship

  • Press release drafts
  • Media pitch angles
  • Founder / exec quote options
  • Supporting social and email lines

Example brief

“Draft a release for Series B announcement targeting HK and SG tech press. Need release, 3 pitch angles, 2 founder quotes, LinkedIn post. Measured tone; no valuation speculation beyond approved line.”

Outcomes for this role

  • Faster newsroom response

    First drafts ready while the story is still live.

  • Message control held

    Avoid lists and tone reduce risky language early.

  • Cleaner leadership review

    Execs react to structure and claims, not blank docs.

  • Aligned supporting channels

    Social and email don’t invent a second story.

Related use cases

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