Basis
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Solutions · Role

Field marketers

Local campaigns at global speed, events, email, and LPs that keep the core story.

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The job

What slows this role down

Global decks don’t fit local venues or partners, so every city reinvents messaging.

How Basis fits the seat

Brief city, audience, and offer. Get local LP, invites, and follow-ups that still feel like one company.

Workflow

How field marketers work in Basis

A left-to-right loop, brief, produce, refine, matched to this role’s weekly cadence.

  1. Step 01

    Inherit the master story

    Global narrative and brand rules already in Settings.

  2. Step 02

    Brief the local motion

    City, venue, partner, audience, and CTA.

  3. Step 03

    Ship local packs

    LP, invites, reminders, and post-event nurture.

What you ship

  • Local landing page copy
  • Invite and reminder emails
  • Event social and partner blurbs
  • Post-event follow-up sequences

Example brief

“Jakarta executive dinner for logistics SaaS. Need LP hero, invite + reminder emails, WhatsApp blurb, and 3-day post-event nurture. Formal but warm. Align to global ‘visibility across the network’ narrative.”

Outcomes for this role

  • Local speed, global coherence

    Cities launch without inventing a new brand.

  • Less slide translation theater

    Briefs produce channel copy, not another deck.

  • Partner-ready language

    Blurbs fit local partners without off-brand improvisation.

  • Follow-up that converts

    Post-event nurture matches the event promise.

Related use cases

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