Basis
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Solutions · Industry

Agencies

Multi-client delivery without multiplying freelancers, each voice locked.

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Industry pressure

What breaks first

Every client has a different voice. Juniors burn hours on first drafts; seniors fix brand drift.

How Basis maps to the industry

One Operator per client with locked voice. Creative leads brief once; account pulls variants from the right thread. Histories stay separated.

Workflow

How Agencies teams run Basis

A practical sequence from truth and brief through drafts you can review and ship.

  1. Step 01

    Operator per client

    Load brand voice, audiences, and avoid lists into a dedicated Operator.

  2. Step 02

    Brief like a creative lead

    Offer, channel, market, and references, plain language, not prompt theater.

  3. Step 03

    Present and produce

    First drafts good enough for internal review; seniors craft the finish.

What you get

  • Client-specific ad and social packs
  • Pitch and concept language
  • Landing and email first drafts
  • Separated conversation histories per client

Example brief

“Client: premium F&B, voice already in Operator. Need a 2-week IG + TikTok burst for SG and MY, plus 6 paid hooks. Theme: weekday lunch ritual. Keep luxury-casual tone; no discount-y language.”

Outcomes

  • Throughput without headcount spikes

    More first drafts without more freelancers.

  • Voice integrity

    Client brands don’t bleed into each other.

  • Senior time on craft

    Less cleanup, more strategy and polish.

  • Faster pitches

    Concept language and sample assets in hours, not days.

Related use cases

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Other industries