Basis
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Solutions · Industry

Ecommerce & retail

AI marketing for ecommerce: product, promo, and lifecycle copy at catalog and 11.11 / CNY speed.

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Industry pressure

What breaks first

Merchandising outruns copy. PDPs stay thin, promo voice drifts, festival peaks become all-nighters.

How Basis maps to the industry

Product, performance, social, and lifecycle Operators with claim limits locked. Batch PDPs, spin 11.11 or CNY variants, keep CRM aligned with what’s live.

Workflow

How Ecommerce & retail teams run Basis

A practical sequence from truth and brief through drafts you can review and ship.

  1. Step 01

    Feed product truth

    Specs, benefits, banned claims, and assortment notes by market.

  2. Step 02

    Match the calendar

    Always-on PDP work plus peak promo briefs (11.11, CNY, Harbolnas, etc.).

  3. Step 03

    Explode across channels

    PDP, ads, social, CRM, and KOL talking points from one narrative.

What you get

  • PDP titles, bullets, and descriptions
  • Promo hooks and primary text
  • Lifecycle and festival email packs
  • Marketplace / live-commerce captions

Example brief

“12 SKUs of sunscreen for Shopee SG + site. PDP modules each, plus CNY gift-set framing for 3 heroes. Need Meta hooks and a 3-email promo flow. No whitening claims. Tone: warm, daily-wear, peer.”

Outcomes

  • Catalog velocity

    Keep pace with merchandising without a writer per SKU.

  • Promo coherence

    Same offer story across ads, CRM, and marketplace.

  • Peak readiness

    Festival variants without reinventing brand voice.

  • Safer claims

    Avoid lists reduce risky language in bulk copy.

Related use cases

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