Basis
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Solutions · Industry

Professional services

Thought leadership and demand gen that sound like your firm.

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Industry pressure

What breaks first

Partners want POV; marketing needs volume. Drafts stall, or sound like every other consultancy blog.

How Basis maps to the industry

Encode firm voice and claim sensitivity. SEO, email, and campaign Operators for articles, ABM, and nurture, partners edit expertise, not blank pages.

Workflow

How Professional services teams run Basis

A practical sequence from truth and brief through drafts you can review and ship.

  1. Step 01

    Capture firm voice

    Tone, sector vocabulary, banned hype, and proof standards.

  2. Step 02

    Brief the program

    Thought leadership topic, ABM account, or demand campaign goal.

  3. Step 03

    Partner-ready drafts

    Structured articles, emails, and landing copy for expert review.

What you get

  • Thought leadership outlines and drafts
  • Webinar and event messaging
  • ABM and nurture email packs
  • Campaign and landing page copy

Example brief

“2,000-word POV on AI governance for financial services clients in HK and SG. Tone: measured, partner-level. Need abstract, outline, draft, LinkedIn posts, and a 3-email nurture. Avoid vendor hype and unverifiable stats.”

Outcomes

  • Publish cadence without dilution

    More content that still sounds like the firm.

  • Partner time on insight

    Experts edit substance, not grammar and structure.

  • Demand and brand aligned

    Ads and nurture inherit the same point of view.

  • Multi-market consistency

    Local formality without losing the house voice.

Related use cases

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