Basis
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Solutions · Role

Content marketers

AI for content marketers: SEO, social, and email ops that drive growth without losing brand.

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The job

What slows this role down

Calendars slip when every piece starts blank. Freelancers drift; social and email become a second project.

How Basis fits the seat

SEO, social, and email Operators inherit brand context. Brief topics; get outlines, drafts, metas, and multi-format cuts. Editors spend time on expertise.

Workflow

How content marketers work in Basis

A left-to-right loop, brief, produce, refine, matched to this role’s weekly cadence.

  1. Step 01

    Brief the cluster

    Topic, intent, keywords, audience, and must-include proof.

  2. Step 02

    Structure then draft

    Outlines, articles, metas, then social and email adaptations.

  3. Step 03

    Maintain the library

    Reuse threads for updates instead of starting from zero.

What you ship

  • SEO outlines and drafts
  • Title / meta variants
  • Social adaptations and series
  • Email cuts from long-form

Example brief

“1,200-word guide for mid-market SaaS buyers in Singapore on invoice automation. Need outline, draft, metas, LinkedIn thread, and nurture teaser. Clear, credible tone. Include Q1 cash-flow angle.”

Examples

Video from a content brief

Short motion pieces generated in Basis — hooks, cuts, and end-cards content teams can review and ship.

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Outcomes for this role

  • Publish cadence up

    Blank-page tax drops without growing headcount.

  • Voice that sticks

    Guidelines apply even when freelancers brief Operators.

  • Multi-format without chaos

    One narrative becomes many surfaces.

  • Search packaging included

    Titles and metas stay aligned to the draft.

Related use cases

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