RedNote
Search-led. The first third of the note is the hook — save-worthy steps, not a brand bumper.
Basis
n. /ˈbeɪ.sɪs/
marketing Operators for Asia
in your voice
Ship campaigns that still sound like you.
See what works across Asia before you ship.
Asia-first Operators for ads, social, and email. Brief once, stay on brand, and keep the week moving — for WeChat, RedNote, Douyin, LINE, and the rest of the stack.
Coming SoonBook a demo
Campaign intelligence
See what works across Asia before you ship.
A writing tool, a market read, and a performance loop. Basis collects the signals that decide a campaign, then shows what holds in each market and on each channel.
- Hooks
- Formats
- CTAs
- Channel
- Market
- Language
- Length
- Engagement
APAC benchmarks
What outperforms, by market
Starting patterns. Your results replace them.
Hong Kong
EN / 繁
Last-call beats hype
- Hook
- Dry bilingual closer
- Format
- LINE OA, two lines
- CTA
- Book the last seating
Singapore
EN
A clock time beats a vibe
- Hook
- Constraint, then proof
- Format
- WhatsApp + short IG
- CTA
- Deadline, then delivery
Taiwan
繁體
Proof density beats slang
- Hook
- Warmth after the proof
- Format
- LINE + short note
- CTA
- Message the account
Malaysia
EN / BM
Courtesy before the ask
- Hook
- Greeting, then the offer
- Format
- WhatsApp catalog
- CTA
- Tap to order
Brand + performance
Your best-performing campaigns make the next ones better.
Every campaign teaches the system what your brand and market respond to. Voice stays locked. The next draft starts further along.
- 01
Generate
A brand-safe draft in that market’s format.
- 02
Publish
Ship on the channel the brief named.
- 03
Measure
Which hook, length, and CTA held.
- 04
Learn
What this brand and market answer.
- 05
Improve
The next draft starts from what worked.
Channel intelligence
Built on how Asia’s channels actually behave.
The channel, not just the language. Same offer. Different opener, length, and close.
Opener
LINE
Two-line OA. Tap-to-act. Sticker-and-share, not a feed caption.
Douyin
Mute-first. The first three seconds carry the claim, on screen, before a voiceover.
First beat
Email
The subject earns the open. One ask in the body. No first-three-seconds logic.
WhatsApp
Conversion framing. Catalog, reply, close. One action in the thread.
The ask
Social post
Save, share, or follow. The caption is not the checkout.
Who it's for
Built for everyday businesses that need to scale
Lean teams shipping like a bigger bench. No prompt gymnastics. Drafts you’d actually put in market.
Work that repeats
Monday starts with drafts. Not a blank chat.
Monday’s posts. Daily hooks. Set it once — like a teammate who never blanks.
The Basis platform
Your marketing team, in one workspace
Connect LINE, WhatsApp, Meta, TikTok. Brief in chat. Every draft lands on-voice — ready to run.
01
Operators
Specialists for ads, email, social — each one already on your voice.
02
Workspace
Brief in chat, get ship-ready drafts back, and never lose the thread.
03
Brand context
Lock tone once. Every Operator writes like your brand, on every channel.
04
Cortex
Keep the work you like in one place. Every Operator uses it, and it gets better as you add more.
This is how campaigns ship
Brief Operators. Lock the brand once. Watch the pack go live across markets.
Paid media workflow
From connected accounts to live campaigns, in one conversation
From linked accounts to live creatives — audit, launch, and optimize without leaving the thread.
- LINE
- KakaoTalk
- Meta
- Google Ads
- TikTok
- Shopify
- GA4
- 01
Connect your ad accounts
LINE, WhatsApp, Meta, Google, TikTok — history in from day one.
- 02
Chat with your Operator
“Audit the account.” “Launch this product.” Analysis and action in the same chat.
- 03
Create campaigns and creatives
Targeting, copy, and creatives — ready to go live from the conversation.
- 04
Publish and optimize
Launch, then rotate what isn’t converting — still in the same thread.
Scroll-stop
Make the first three seconds count
IG Reels and Xiaohongshu live or die on the opener. Operators rewrite until the hook holds — then you ship.
See the scroll-stop loop →
Why marketers choose Basis
The brief stays hot. The brand stays locked. Asia is the default.
First draft to final, same day
Create, review, and ship before the brief goes cold.
Asia’s feeds, not a US playbook
LINE vs RedNote vs Douyin is a rewrite, not a hashtag swap. CNY, 11.11, Harbolnas — in the brief from line one.
Your voice on every channel
Lock tone once. Ads, social, email, and pages stay unmistakably yours.
What performed teaches the next draft
Generate, publish, measure, learn. Brand stays locked. The campaigns that hold make the next ones sharper.
The week starts with work done
Monday posts, daily hooks, weekly SEO — waiting when you open the thread.
Asia-first
Built for how Asia actually markets
Copy changes by market. LINE is not RedNote is not Douyin. Calendars, formats, and formality sit in the brief — not a localize-later pass.
Asia runs on different platforms, formats, and funnels. Basis starts there.
One brief. Native variants. Brand locked across languages — not a US master with the currency swapped.
- RedNote (Xiaohongshu)
- Douyin
- Threads
- LINE
- KakaoTalk
- TikTok
- Bilibili
- Kuaishou
- Zalo
- On-voice drafts for WeChat, RedNote, Douyin, LINE, and WhatsApp.
- Brand that holds across markets — without a rewrite pass.
LINE vs RedNote vs Douyin
Same brief: weekend freeze, dessert drop, four markets.
LINE
Two-line OA broadcast. Tap-to-book. Formality for JP, TW, HK. Sticker-and-share, not a feed caption.
RedNote
Search-led note. Save-worthy steps, ingredients, lifestyle proof. First three seconds have to hold.
Douyin
Mute-first hook in one beat. On-screen text, live-cart CTA. Cold open — not a brand bumper.
Copy by market
The line changes. The offer does not.
Hong Kong is bilingual and dry. Singapore is practical. Japan is restrained. Korea is denser with proof. Operators write the market — they do not translate a HQ deck.
Hong Kong
EN / 繁, dry
Last seating tonight. 今晚最後一輪 — book before we close the sheet.
Singapore
Practical EN
Weekend freeze, no queues. Book by Friday 3pm. Delivery from $40.
Japan
です / ます
数量に限りがあります。ご都合のよいお日にちでご予約ください。
Korea
Proof-dense
오늘 출발 · 리뷰 4.8 · 장바구니 담고 끝
Local calendar
The week is not Black Friday with a different flag.
Brief the window and the posture. Operators write gift language for CNY, marketplace packs for 11.11, and the right formality for Hari Raya — not a generic red-sale banner.
CNY
Reunion and gift sets. Skip US-style urgency on 除夕.
11.11 / 12.12
Ads, PDP, and CRM from one spine. Marketplace cadence.
Harbolnas
Indonesia’s 12.12 — not Black Friday with IDR swapped.
Golden Week
Japan travel and gifting. Unhurried, then precise.
Songkran
Thai New Year window. Courtesy and timing, not a splash sale.
Hari Raya
MY / SG / ID. Greeting first, offer second.
Mid-Autumn
Gift cadence for HK, TW, and Greater China.
Diwali
India and diaspora SEA. Light, family, not a coupon blast.
APAC formats
The unit of work is not “a social post.”
Operators size copy for the surface: WeChat article, RedNote note, Douyin native, LINE OA, WhatsApp catalog, live script, KOL brief.
- WeChat article / OA
- RedNote note
- Douyin native + live script
- LINE OA broadcast
- WhatsApp catalog
- KOL / KOC brief
- 9:16 mute-first vertical
- Shopee / Lazada PDP
Tone across languages
One voice. Many formality settings.
Lock avoid lists, claims, and brand posture once. Then shift 繁體 vs 简体, です/ます vs 해요체, Thai particles — without the spine drifting.
Locked once
Tone, claims, avoid list, colours. Every Operator inherits them.
Shifts by market
Formality, script, proof density, CTA heat. Same brand, different mouth.
Customer stories
Shipped faster. Still on brand.
BIOSLIM, ÓNA, Spice, PHO Bay — real output, in their voice.
3.4×
social & video output
“Product shoots and promo drops turn into captions, Reels hooks, and short scripts the same day—still sounding like us.”
2.8×
event content output
“Brunch, grill nights, and private dining finally share one story—without sounding like a chain.”
5×
weekly posts shipped
“Cocktail nights and kitchen specials used to die in the group chat. Now we brief once and the feed stays alive.”
Content marketers
Video from a content brief
Hooks, cuts, and end-cards — motion from a content brief, ready to ship.
Solutions
Every marketer. Every channel.
Performance, brand, content, PR, product, field — one platform that writes like your team.
Connect accounts. Ship creatives. Optimize in chat.
Solutions for Performance MarketerPopular
Social Media Campaign
Hooks, captions, and CTAs in one brief, a cohesive social campaign, on voice.
Coming SoonPricing
Start free for a week. Pay for the tokens you use.
Lock your voice, ship this week, pay only for what you generate. No seats. No monthly plan.
Free trial
Coming Soon
7 days · up to 2 Operators
Best forTrying the full product before you buy
- Full access: Operators, brand voice, and chat workspace
- Create up to 2 Operators during the trial week
- No credit card required to start
- Same AI generation quality as paid usage
- Convert anytime with a prepaid pack when the week runs out
Token packs
Coming Soon
Prepaid · tokens never expire
Best forSolo marketers and small teams generating regularly
- Starter: 5 Operators · light weekly drafting
- Growth: 15 Operators · campaign cadence
- Scale: 50 Operators · high-volume production
- One-time purchase, buy only when you need more
- Meters chat, Operator runs, and brand AI helpers
Team
Custom
Shared pools · unlimited Operators
Best forIn-house teams and agencies across markets
- Shared brand guidelines and multi-user workspaces
- Unlimited Operators with volume token pools
- Guided onboarding and a live product walkthrough
- Priority support for rollout across markets
- Optional agency and consultancy for creative work and Operator systems
FAQs
Still deciding?
Why this isn’t another chatbot — and how brand stays locked.
Cortex is where you keep the work you like. Operators use those examples to write new ads and campaigns in that look — they do not copy the file. Brand colours stay as you set them.
A daily idea board timed to your markets and calendar. Send any idea to an Operator to turn it into drafts.
Most AI starts blank every time. Basis Operators already know your brand, channels, and region. You brief in plain language and get copy you can ship.
For IG Reels and Xiaohongshu, Operators write a few openers, score the first three seconds, and rewrite until one works.