Platform · Cortex
Introducing Basis Cortex
Show Cortex the work you like. New ads and campaigns come out in that look.
Visual design
Hero still
Crop, negative space, one product in frame
Show it what you like
Drop in ads, stills, and examples. Cortex keeps them for the whole team, so you are not digging through a folder of screenshots every brief.
New work, not copies
Operators take the layout and pacing, then write fresh copy and numbers. Want a straight remake? Attach that file in chat.
Brand stays on-model
Colours and type still come from Brand Guidelines. Cortex holds the examples. The rules in Settings stay as you wrote them.
Not just the pictures
Ads, decks, emails, and budgets all look at the same references. Add more over time and the work sounds more like you.
Live preview
See what Cortex looks like
Your references sit on a 3D view of the brand. Related work lights up. Operators use the look, then write something new.
Visual design
Hero still
Crop, negative space, one product in frame
How it works
- 01
Open Cortex
One place for the whole brand. Everyone on the account sees the same references.
- 02
Drop in examples
Start with ads and stills. PDFs, briefs, and budgets come next. These are references, not files to duplicate.
- 03
Brief an Operator
They look at Cortex, then write new ads, posts, and documents in that look.
- 04
Brand stays yours
Colours and type still come from Brand Guidelines. Cortex does not change those.
What it is not
Brand Guidelines are the rules. Chat is where you remake a specific file. Cortex is the examples — so new work looks like you, without copying the original.
- Brand context — tone, colours, type
- Operators — they write the new work
- Workspace — attach a file only if you want it remade
Cortex, in brief
Three questions teams ask before they add the first reference.
Cortex is where you keep the work you like — ads, stills, and soon PDFs and briefs — so Operators can make new campaigns in that look. They do not copy the file. Colours and type still come from Brand Guidelines.
No. Brand Guidelines are the rules: tone, audience, colours, type. Cortex is the examples — the look and campaign shape Operators work from. The rules do not get rewritten.
No. They take composition and pacing, keep your brand colours, and write new copy. Attach a file in chat only when you want a straight remake.
Introducing Basis Cortex
Show Cortex the work you like. New ads and campaigns come out in that look.
Coming Soon