Company
About Basis
Asia-first marketing Operators that write in your voice. Built for everyday businesses that need to scale — infrastructure for the average marketer, and for how teams actually ship across APAC.
Our mission
Help marketers across Asia ship on-brand work faster, without prompt chaos or one-size-fits-all channel assumptions.
Asia-first by design
WeChat, RedNote (Xiaohongshu), Douyin, Threads, LINE, KakaoTalk, WhatsApp, social commerce, languages, and cultural calendars, then scale globally.
What we build
Specialized Operators, a chat workspace, jobs that repeat without you in the thread, brand context that travels with every draft, and a scroll-stop loop that rewrites IG Reels and Xiaohongshu until the opener clears.
Who we serve
Everyday businesses that need to scale, and the marketers inside them: performance, content, product, brand, PR, field, and multi-market agencies across APAC.
What we believe
- 01
Execution over novelty
Drafts you can ship, not another playground that forgets brand rules tomorrow.
- 02
Asia is not a localization pass
Channel norms, languages, and calendars belong in the brief from day one.
- 03
Infrastructure for the average marketer
Brand, Operators, and the stats that pick the next job are the operating layer a working marketer runs on. You should not need a prompt engineer or a data team to ship.
- 04
Operators beat one mega-prompt
Specialists with history beat a single chat that tries to do everything.
Product + agency
A platform you can run yourself, plus agency and consultancy when you need AI creative marketing, strategy, or a team that ships with you. Many use both: Operators for daily drafts, agency and consultancy for the work around them.
Where we’re focused
- APAC markets first, then global teams with Asia in the mix
- In-house marketers and agencies who live in briefs and launches
- Brand-safe speed: volume without voice drift
- Practical AI, plain-language briefs, not prompt theater
Asia-first
Built for how media works across Asia
Markets fragment by country, privilege WeChat, RedNote, Douyin, Threads, chat and live commerce, and demand cultural precision. Basis is built for that.
Asia runs on different platforms, formats, and funnels. Basis starts there.
Native copy for APAC channels — one brand system, every market.
- RedNote (Xiaohongshu)
- Douyin
- Threads
- LINE
- KakaoTalk
- TikTok
- Bilibili
- Kuaishou
- Zalo
- On-voice drafts for WeChat, RedNote, Douyin, LINE, and WhatsApp.
- Brand that holds across markets — without a rewrite pass.
Where people scroll
WeChat, LINE, KakaoTalk, RedNote, Douyin, and TikTok — not only Instagram and Google.
How people buy
Live commerce, KOLs, and in-app shops sit next to ads and email.
Language and calendar
Write for each market. Plan around CNY, 11.11, and local sale windows.
Talk with us
Product, partnership, or press, we’re easy to reach.